Salesforce marketing cloud automation studio

Advertising Studio AppsДЄdvertising Studio in Salesforce Marketing Cloud has the below three Applications So, when a matching user is active on that platform and your companyвЂ™s ad won, your ad displays to that user. Also, Facebook has extensively documented privacy and information security practices related to Advertising Audiences.

This same algorithm is used by Facebook and other platforms. All shared data is sent via a secure API to the ad network using a hashing method called SHA-256. Data never leaves the Marketing Cloud in its original format. Salesforce Audience Studio (Formerly DMP)ДЄdvertising Studio allows clients to establish a secure API connection to the ad accounts they want to process customer data in order to build advertising audiences.FacebookДЄdvertising Studio securely connects the customer data to the below partners also. The below is is the list of such channels. Find and reconnect with inactive subscribers.ДЄdvertising Studio allows your brand to connect your customer data securely to a range of Digital Advertising Channels.Find new customers with lookalikes as they are more likely to be converted.Connect your custom data to partners such as Audience Studio, LiveRamp, LiveIntent, Viant, Neustar.

Build audiences on Facebook, LinkedIn, Instagram, Twitter, Google AdWords, YouTube.Enhance email marketing goals with advertising.It allows marketers to combine digital advertising, marketing, and CRM data in one place. Nearly 60% of advertisers rely on internal staff to optimize ad spend for Facebook and Instagram, and 57% do the same for Google search.ДЄdvertising Studio is one of the integrated digital marketing solutions in Salesforce Marketing Cloud suite of products that connects your advertising with you marketing and CRM data to create personalized one to one customer journeys. With most of the information they need in one place, advertisers can handle more digital advertising in-house.A majority of advertising and marketing departments now share common budgets and use the same team to:.At present time, advertising plays an important role throughout the customer lifecycle and digital advertising has been undergoing a massive transformation in the recent years.В According to the Salesforce вЂњ Digital Advertising 2020вЂќ research report:

Salesforce marketing cloud automation studio